- Always stating the obvious and the facts
- The truth
- Finding solutions, not talking about problems
- A professional, ethical and at the same time human approach
- Carrying out our business with integrity and independence, avoiding conflicts of interests
- Long term business relationships, not just monetary deals
- Always following strict deadlines, as time is money
- Quality of work and providing deliverables of the highest level
- Charging fairly and getting paid for our work
- Law and order
- Setting an example with our way of carrying our business
- Compassion, empathy and understanding in our conduct
- Educating society with proper and simplified presentation of information
- A corporate responsibility towards society and those in need, as a way of life, not as a fashionable trend
